Digital Expert & Web Content Strat Visa Sponsorship Available

Design
USA
July 9, 2025
£80 - £140 / year
Full Time
Apply Now

Job Description

Title:
Digital Experience & Web Content Strategist

Position Type:
Full-Time Staff

Posting Type:
External – Minimum Posting Period: 7 Days

Department:
Student Success, Outreach & Opportunity

Division:
Student Success, Opportunity & Engagement

Location:
Richmond Campus

Driver Classification:
Driver

FLSA Status:
Exempt

Schedule:
Full-Time (37.5 hours per week or more)

Typical Hours:
37.5 hours per week
Note: Occasional evening or weekend work may be required for enrollment events or major digital campaigns. This position is not eligible for remote work. Flexible scheduling may be available during certain times of the year.

Salary Grade:
Exempt – 44

Retirement Plan:
KTRS

Contact:
Dan Hendrickson

Position Summary

The Digital Experience & Web Content Strategist plays a vital role in shaping and executing EKU’s digital content strategy to support enrollment growth, student engagement, and retention. Reporting to the Executive Director of Digital Experience & Student Success Marketing, this position partners closely with departments across campus to ensure the university’s digital presence is student-focused, accessible, and aligned with EKU’s strategic goals.

Minimum Qualifications

Education:

  • Bachelor’s degree in Digital Media, Web Design, Communications, Marketing, or a related field.
  • Relevant experience may be considered as a substitute for the degree requirement.

Experience:

  • At least 2 years of professional experience in web content strategy, UX design, or digital communications, preferably within higher education or a mission-driven organization.
  • Proficiency with content management systems (e.g., Omni CMS, WordPress), basic HTML/CSS, and Google Analytics.
  • Familiarity with SEO, responsive design, and digital accessibility standards.
  • Experience managing multiple content streams and collaborating across teams.
  • Working knowledge of CRM platforms such as Slate.
  • Experience with A/B testing, heatmaps, or other user behavior tracking tools.

Licensure & Certifications:

  • None required.

Preferred Qualifications:

  • Not specified.

Key Responsibilities

  • Content Development & Management – 40%
  • Create, curate, and maintain digital content for EKU’s enrollment and student-facing websites.
  • Ensure all content is accurate, up to date, accessible, and consistent with EKU’s brand.
  • Collaborate with content owners to update pages and showcase the student experience.
  • Apply SEO, metadata best practices, and UX design principles to maximize engagement.
  • Support CMS maintenance, troubleshoot issues, and coordinate approvals with IT and Communications & Brand Management.

Analytics & Continuous Improvement – 30%

  • Monitor website analytics, user behavior, and performance metrics to inform strategy.
  • Conduct regular audits to verify accessibility compliance, responsiveness, and usability.
  • Work with design and technical teams to optimize layouts, calls to action, and navigation.

Digital Campaign Support – 20%

  • Develop web experiences to support multichannel campaigns, including landing pages, dynamic content, and personalized experiences integrated with CRM workflows.
  • Collaborate with marketing and enrollment teams to test content variations and analyze results.

Cross-Departmental Collaboration – 10%

  • Participate in meetings to align digital strategies with enrollment cycles and key communications (orientation, registration, financial aid).
  • Act as a liaison with academic units to coordinate updates and content needs.
  • Manage timelines, content calendars, and reporting for digital initiatives.

Sponsorship

Visa sponsorship may be offered on a case-by-case basis depending on departmental needs, available budget, and candidate qualifications.

Funding Source:
Institutional

Open Until Filled:
Yes

Special Instructions to Applicants:
N/A

Equal Employment Opportunity

Eastern Kentucky University is an Equal Opportunity employer and educational institution. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in any aspect of employment or educational programs and activities, including athletics, academics, and housing.

Background Check

All offers of employment are contingent upon a successful background check.

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