Senior Social Media Specialist

Job Description

Department: Digital Marketing
Reports to: Head of Social & Paid Social

Kick-start your journey in the fast-moving world of online gaming, where creativity, innovation and cutting-edge technology come together every single day. If you’re looking for a role that blends strategic thinking, bold ideas and high-energy teamwork, this could be the perfect next step in your career.

About Us

Betway is part of Super Group, a global NYSE-listed leader in digital sports betting and iGaming. Since launching in 2006, we’ve grown into a multi-location powerhouse with teams across Guernsey, London, Malta, Germany, Portugal and Spain.

Our social platforms play a powerful role in positioning us as the number one sports betting brand in the world. To keep growing and evolving, we’re looking for someone who lives and breathes sports, understands the casino landscape, and can translate insights into impactful content and campaigns.

What We’re Looking For

We’re in an exciting phase of global expansion and want people who are passionate, forward-thinking and ready to create real impact. If fast-paced environments motivate you, if you thrive on collaboration, and if you’re eager to push creative boundaries—this is your moment.

Join us, bring your best ideas, and shape the future of Betway’s digital presence. We’ll give you the space to grow, the tools to excel, and a culture where your talent can truly shine.

Why This Role Matters

The Senior Social Media Specialist plays a critical role in building Betway UK’s brand presence. You’ll drive engagement, acquire and retain customers, and bring our sports and casino offerings to life—especially around football and other major events.

You’ll also work across multiple brands, including Jackpot City and Hippodrome Casino Online, and collaborate with international teams. Expect regular interaction with our global ambassadors and partners such as Thierry Henry, Arsenal, Manchester City, Chelsea, Golden State Warriors, Philadelphia 76ers, Ottawa Senators, Atletico Madrid, and more.

Your Key Responsibilities

Social & Strategic Leadership

• Deliver and champion our social media strategy across both sports and casino verticals.
• Work closely with the Head of Social to help grow Super Group’s wider social ecosystem.
• Ensure all campaigns align with brand positioning and broader marketing objectives.

Content Creation & Campaign Management

• Use smart planning tools to deliver timely, engaging content across all platforms — Meta, Snapchat, TikTok, X, YouTube and more.
• Collaborate with design and social teams to develop multimedia assets.
• Lead reactive and real-time coverage during major sporting and cultural events.
• Support boosted and paid social campaigns that align with business KPIs.

Community Engagement

• Manage our online community with a human, customer-first approach.
• Work with Customer Service teams to resolve issues quickly and efficiently.

Performance & Insights

• Track KPIs, analyse trends and provide actionable insights to improve strategy.
• Prepare performance reports for the Head of Social.

Collaboration & Compliance

• Work closely with Marketing, Digital, Sponsorship and global teams.
• Act as a brand guardian, ensuring content always meets UK Gambling Commission standards and responsible gaming expectations.
  (Learn more about UKGC regulatory requirements here:
  https://www.gov.uk/guidance/gambling-regulation )

Influencer & Partnership Support

• Shape influencer strategies and manage relationships with creators, agencies and brand partners.
• Ensure tone of voice and messaging remain consistent across all platforms.
• Lead social activations during major events.

Essential Skills You’ll Bring

• Excellent written and verbal communication skills.
• Strong team-player mindset with experience in cross-functional collaboration.
• Ability to handle multiple projects at once while meeting deadlines.
• High attention to detail across all content and outputs.
• Adaptability in fast-changing environments.

Desirable Skills (Bonus Points If You Have Them)

• Strong understanding of sports betting markets, trends and bet types.
• Experience in the online gaming or casino sector.
• Knowledge of compliance requirements in regulated markets.
• Experience in retention-focused social campaigns.

Our Non-Negotiable Values

Our culture is rooted in behaviours that shape how we work together. To succeed here, you should embody:

• Adaptability
• Integrity
• Team Orientation
• Ownership & Accountability
• Innovation
• Initiating Action
• Resilience

What We Offer

We believe your growth fuels our success. That’s why we provide:

• Comprehensive learning and development opportunities
• Continuous performance feedback through our innovative Performance Tool
• An Employee Assistance Programme for you and your family
• Vitality Healthcare
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work programme
• Retail discounts

At Super Group, diversity is celebrated. With over 85 nationalities across 16 countries, we thrive on inclusion, fairness and equal opportunities.

Additional Information

This role requires trust and integrity, and therefore includes a credit and criminal record check, along with verification of qualifications.

If selected, you may be asked to complete an assessment as part of the hiring process.

If you do not hear from us within two weeks, please consider your application unsuccessful.

Ready to Join Us?

If you’re excited to work, play and grow in an environment that champions creativity, innovation and global impact—then you’re exactly who we want on our team.

Game on!