Manager Sponsorship & Packaging EMEA

Development
Uk
January 31, 2024
£30.2 - £44.3 / year
Full Time
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Job Description

 

JOB DESCRIPTION

 

Netflix is one of the world’s most popular streaming entertainment providers, with 260 million paying subscribers in over 190 countries enjoying TV shows, documentaries, feature films, and mobile games in a wide range of genres and languages. Members may play, pause, and resume watching whenever they want, from anywhere, and they can modify their plans at any time.

Netflix debuted an ad-supported tier in five European territories in 2022, allowing it to show standard:15 and:30 advertisements. Over the last year, Netflix has expanded its advertising solutions and is now preparing to deploy new capabilities centred on live content, integrations with our programming/IP, and scalable sponsorship.

The team

The Ads Commercialization team is responsible for ensuring that advertising programmes (such as Live/Sponsorship/Custom) integrated into Netflix’s content and universe are supported by business models that scale and optimise ad revenue, client performance, and overall value for Netflix.

The team will be responsible for global operations and serve as a liaison between Ad Sales and other cross-functional teams such as marketing, content, legal, policy, finance, and so on.

Broadly speaking, the team will:

  • Assess the revenue potential of ad opportunities identified by the Integrated Marketing, Sales, or other Netflix teams.
  • Create consistent and competitive ad models linked to live, sponsorship, and custom programmes that scale.
  • Optimise total live, sponsorship, and custom ad revenue for Netflix.

 

Key responsibilities:

 

  • Lead overall sales enablement for Netflix [non-custom] Sponsorship for all of our European markets.

 

  • Collaborate with the Scheduling, Legal, Business Affairs, and Product teams to identify Netflix Titles and Moments [Content Collections] that are eligible for sponsorship.

 

  • Collaborate with the Marketing Partnerships and Consumer Products teams to prioritise existing promotional/licensing partnerships for sponsorship access.

 

  • Help Sales develop an Upfront Marketplace sponsorship allocation strategy and methodology.

 

  • Collaborate with the Finance Strategy and Analysis department to anticipate and value sponsorship packages.

 

  • Assist Ads Marketing with the development and implementation of go-to-market sales materials and training.

 

  • Develop and administer a sponsorship availability, allocation, and monitoring system that informs Sales and other cross-functional teams [Product, Biz Ops, Finance] in real-time.

 

  • Collaborate with Ads Marketing and Product for sponsorship upgrades and innovation.

 

  • Develop [in collaboration with Biz Ops] revenue and programme tracking to ensure annual objectives are met/exceeded.

 

About You:

 

  • Minimum of 7 years of experience in Ad Sales account management and/or sponsorship management in a comparable capacity.

 

  • Strong project management skills.

 

  • Expertise in how customers and agencies value, negotiate, and “match” media obligations.

 

  • Understanding of “content-driven” sensitivities about brand association and endorsement

 

  • Ability to partner with and support sales teams throughout the sales cycle process.

 

  • Self-starter with the ability to multitask and collaborate with a cross-functional team.

 

  • Passionate about Netflix culture.

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